What Were They Thinking? 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Robert M. McMath 作者

Three Rivers Press

譯者

1999-07-15 出版日期

256 頁數

USD 19.00 價格

Paperback

叢書系列

9780812932034 圖書編碼

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發表於2024-09-23

What Were They Thinking? 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

What Were They Thinking? 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

What Were They Thinking? 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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What Were They Thinking? 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

What Were They Thinking? 在線電子書圖書描述

Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.

In What Were They Thinking? , McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to:

Steer clear of the number one killer of new products (page 129)

Develop a marketing campaign based on a "Significant Point of Difference" (page 183)

Take advantage of eight "Hot Buttons for Success in the Millennium" (page 101)

Keep out of the "Buy-This-If-You're-a-Loser School of Marketing" (page 28)

Combat "Corporate Alzheimer's" (page 4)

and much more !

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