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Jones, John Philip 编作者

Sage Publications, Inc

译者

1998-06-10 出版日期

368 页数

USD 87.95 价格

Paperback

丛书系列

9780761912415 图书编码

How Advertising Works 在线电子书图书标签: 营销 marketing advertising

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How Advertising Works 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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How Advertising Works 在线电子书图书描述

John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.

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