Creativity in Product Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Goldenberg, Jacob/ Mazursky, David 作者

Cambridge Univ Pr

譯者

2002-1 出版日期

240 頁數

$ 80.23 價格

Pap

叢書系列

9780521002493 圖書編碼

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發表於2025-01-24

Creativity in Product Innovation 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Creativity in Product Innovation 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Creativity in Product Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Creativity in Product Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Creativity in Product Innovation 在線電子書圖書描述

Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others.

Creativity in Product Innovation 在線電子書下載 mobi epub pdf txt 在線電子書下載

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