The Expressive Organization 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Schultz, Majken (EDT)/ Hatch, Mary Jo (EDT)/ Larsen, Mogens Holten (EDT)/ Holten Larsen, Mogens (EDT 作者

Oxford University Press, USA

译者

2000-11-02 出版日期

320 页数

USD 50.00 价格

Paperback

丛书系列

9780198297796 图书编码

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The Expressive Organization 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Expressive Organization 在线电子书图书描述

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

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