The Expressive Organization 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Schultz, Majken (EDT)/ Hatch, Mary Jo (EDT)/ Larsen, Mogens Holten (EDT)/ Holten Larsen, Mogens (EDT 作者

Oxford University Press, USA

譯者

2000-11-02 出版日期

320 頁數

USD 50.00 價格

Paperback

叢書系列

9780198297796 圖書編碼

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發表於2025-02-17

The Expressive Organization 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

The Expressive Organization 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

The Expressive Organization 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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The Expressive Organization 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Expressive Organization 在線電子書圖書描述

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

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