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Strategic Management of e-Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Chen, Stephen 作者

John Wiley & Sons Inc

译者

2004-11 出版日期

384 页数

578.00元价格

Pap

丛书系列

9780470870730 图书编码

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发表于2024-11-07

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Strategic Management of e-Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Management of e-Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Strategic Management of e-Business 在线电子书图书描述

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

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