Escaping the Black Hole 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Schmonsees, Robert J. 作者

Thomson Learning College

譯者

2005-4 出版日期

208 頁數

$ 33.84 價格

HRD

叢書系列

9780324301250 圖書編碼

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發表於2025-01-10

Escaping the Black Hole 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Escaping the Black Hole 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Escaping the Black Hole 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Escaping the Black Hole 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Escaping the Black Hole 在線電子書圖書描述

A fourth of all B2B marketing and sales resources are wasted on misguided initiatives and activities. As much as 80 to 90 percent of the content produced by marketing is considered useless by salespeople. And only 29 percent of a B2B salesperson's time is actually spent on selling. Companies who sell complex products and services struggle with the growth in the raw volume of content, the constant change, and the number of contributors. This often leads to significant duplication, inconsistent information, and a dilution of the message that complicates the sales process - confusing prospects and sales reps alike. Written by sales and marketing expert Bob Schmonsees, this enlightening book aligns marketing and sales organizations, putting everyone companywide - from the CEO to the assistant - on the same page. The last decade saw an increasing misalignment between marketing and sales, as well as allowed inefficiencies to creep into the marketing and selling model. Schmonsees reveals the secrets to bridging the gap, cutting the clutter, and eliminating the waste.

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