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Retail Product Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Varley, Rosemary 作者

Routledge

译者

2006-2 出版日期

296 页数

$ 73.39 价格

Pap

丛书系列

9780415327152 图书编码

Retail Product Management 在线电子书图书标签: 零售英国经济管理学管理服装供应链 2005

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Retail Product Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Retail Product Management 在线电子书图书描述

Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, this book also examines the practical elements of product management. It incorporates significant new chapters and integrates discussions on the relationship between the product and its selling environment, and the overall retail brand. Building on the foundations of the highly successful first edition, this book uses a broad range of up-to-date case studies and practical examples from a variety of retail sectors to give a clear and concise introduction to retail product management.

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