New Business Ventures And The Entrepreneur 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Michael Roberts 作者

McGraw-Hill/Irwin

译者

2006-06-21 出版日期

708 页数

$ 258.21 价格

Hardcover

丛书系列

9780073404974 图书编码

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Roberts' "New Business Ventures and the Entrepreneur, 6e" stands out as a text designed to guide tomorrow's entrepreneurs down the difficult road ahead. Specifically, the Roberts team addresses the entrepreneur before, during and after the decision to create a new venture. Entrepreneurs need to realize that they are assuming a managerial role - both in a product and people sense. "New Business Ventures, 6e" will leave students with the skills needed to grasp and implement the general managerial responsibilities required to be a successful entrepreneur. The text provides an innovative approach to teaching the core general management skills via the lens of the entrepreneur. The course upon which this book I based is now the new core required course in general management at Harvard Business School.

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