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Holland, D.K. 作者

St Martins Pr

译者

2006-1 出版日期

208 页数

CDN$ 24.95 价格

Pap

丛书系列

9781581154344 图书编码

Branding for Nonprofits 在线电子书图书标签: Branding 英文 research Goldsmiths,

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Branding for Nonprofits 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Branding for Nonprofits 在线电子书图书描述

Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice.

• Addresses the connection between branding and fund-raising

• There are 1.6 million nonprofits in the United States. Stand out from the crowd!

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