The Public Relations Handbook for Nonprofits 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Art Feinglass 作者

John Wiley & Sons Inc

译者

2005-5 出版日期

311 页数

435.00元价格

HRD

丛书系列

9780787974541 图书编码

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发表于2024-12-28

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The Public Relations Handbook for Nonprofits 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign.

Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including: news releases press kits brochures newsletters annual reports direct mail advertising the internet special events A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.

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