Mastering Fashion Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jackson, Tim/ Shaw, David 作者

Palgrave Macmillan

译者

2009-3-31 出版日期

240 页数

GBP 30.00 价格

Paperback

丛书系列

9781403919021 图书编码

Mastering Fashion Marketing 在线电子书图书标签: Fashion Luxury FashionMarket Business&Management 时尚 Tim.Jackson Market MKT

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Mastering Fashion Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Mastering Fashion Marketing 在线电子书著者简介

Tim Jackson is a Senior Lecturer in Marketing at the London College of Fashion. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger, Dash and the Burton Group PLC. David Shaw has held both commercial and academic posts in the fashion industry. He lectures at the London College of Fashion and is Managing Director of The Marketing Mixture.

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Mastering Fashion Marketing 在线电子书图书描述

This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.

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