Mastering Fashion Marketing pdf epub mobi txt 電子書下載2025

☆☆☆☆☆

Tim Jackson is a Senior Lecturer in Marketing at the London College of Fashion. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger, Dash and the Burton Group PLC. David Shaw has held both commercial and academic posts in the fashion industry. He lectures at the London College of Fashion and is Managing Director of The Marketing Mixture.

出版者:Palgrave Macmillan

作者:Jackson, Tim/ Shaw, David

出品人:

頁數:240

译者:

出版時間:2009-3-31

價格:GBP 30.00

裝幀:Paperback

isbn號碼:9781403919021

叢書系列:

圖書標籤:

Fashion
Luxury
FashionMarket
Business&Management
時尚
Tim.Jackson
Market
MKT

下載連結在頁面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製連結

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.