Applied Strategic Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lane, David 作者

Oxford Univ Pr

译者

2007-4 出版日期

464 页数

$ 102.27 价格

Pap

丛书系列

9780199263011 图书编码

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发表于2024-09-21

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Applied Strategic Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Applied Strategic Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Applied Strategic Marketing 在线电子书图书描述

Applied Strategic Marketing is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Marketing module, along with some welcome new additions, such as Forecasting, Customer Relationship Management, Alliances and Branding. The text mirrors the syllabus for the CIM Postgraduate Diploma, and is, therefore, ideal for use on this course, as well as being suitable for undergraduates studying Marketing Strategy. The book includes numerous cases and vignettes, which aid student learning and provide a well-rounded mixture of theory and practical application. The comprehensive accompanying companion web site contains an area for students, including models from the text in diagrammatic form, further case studies and self-assessment questions; and a password-protected lecturer area with suggested answers to the case studies in the text, PowerPoint slides, further case material and additional questions.

Applied Strategic Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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