Advertising in Modern and Postmodern Times 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Odih, Pamela 作者

Sage Pubns

译者

2007-6 出版日期

248 页数

$ 109.55 价格

HRD

丛书系列

9780761941903 图书编码

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Advertising in Modern and Postmodern Times 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising in Modern and Postmodern Times 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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'Extremely good! Well presented, each chapter deals with a specific and well defined theme. Effective use of illustrative examples is made throughout the text and their purpose is clearly explained by the author' - Andy Bennett, Professor of Communication and Popular Culture, Brock University. How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. "Advertising in Modern and Postmodern Times" offers: a sophisticated and comprehensive discussion of the main relevant theories; an extensive discussion of how real adverts work, together with reproductions of advertising images and copy; a demonstration on how advertising constructs subjects; a highly instructive historical overview of advertising; and, a demonstration of the relationship between advertising and industrial capitalism.

Advertising in Modern and Postmodern Times 在线电子书下载 mobi epub pdf txt 在线电子书下载

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