Consumer Psychology of Tourism, Hospitality and Leisure 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Woodside, Arch G. (EDT)/ Mazanec, Josef A. (EDT)/ Ritchie, J. R. Brent (EDT)/ Crouch, Geoffrey I. (E 作者

Oxford Univ Pr

译者

2001-6 出版日期

368 页数

$ 141.25 价格

HRD

丛书系列

9780851995359 图书编码

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Consumer Psychology of Tourism, Hospitality and Leisure 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This second volume on this topic reflects on the progress in consumer psychology theory and research. It is based on papers presented in the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Vienna, July 2000. The book focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with problems such as coping with nonlinear utility functions, capturing highly emotional products attributes, incorporating noncompensatory decision rules, and accounting for unobserved heterogeneity in a consumer population. These are typical behavioural research and measuring methodology problems that the tourism, hospitality and leisure and industry is facing.

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