Advertising by Design 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Robin Landa 作者

Wiley

译者

2004-06-09 出版日期

256 页数

USD 50.00 价格

Paperback

丛书系列

9780471428978 图书编码

Advertising by Design 在线电子书图书标签: Advertising

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Advertising by Design 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Advertising by Design 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Advertising by Design 在线电子书图书描述

This is a complete guide to the process behind effective advertising design. "Advertising by Design" is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full color text provides a highly illustrative, behind the scenes look at developing successful ads for a variety of media including print, television, online, and guerrilla advertisements empowering students to find creative solutions. "Advertising by Design" encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, "Advertising by Design" is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.

Advertising by Design 在线电子书下载 mobi epub pdf txt 在线电子书下载

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