Advertising by Design 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Robin Landa 作者

Wiley

譯者

2004-06-09 出版日期

256 頁數

USD 50.00 價格

Paperback

叢書系列

9780471428978 圖書編碼

Advertising by Design 在線電子書圖書標籤: Advertising

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發表於2024-10-05

Advertising by Design 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advertising by Design 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advertising by Design 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Advertising by Design 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising by Design 在線電子書圖書描述

This is a complete guide to the process behind effective advertising design. "Advertising by Design" is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full color text provides a highly illustrative, behind the scenes look at developing successful ads for a variety of media including print, television, online, and guerrilla advertisements empowering students to find creative solutions. "Advertising by Design" encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, "Advertising by Design" is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.

Advertising by Design 在線電子書下載 mobi epub pdf txt 在線電子書下載

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