Focus Groups 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Langford, Joseph D./ McDonagh, Deana (EDT)/ Langford, Joseph D. (EDT)/ McDonagh, Deana 作者

CRC Pr I Llc

译者

2002-11 出版日期

240 页数

$ 112.94 价格

Pap

丛书系列

9780415262088 图书编码

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Focus Groups 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited. While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

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