Focus Groups 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Langford, Joseph D./ McDonagh, Deana (EDT)/ Langford, Joseph D. (EDT)/ McDonagh, Deana 作者

CRC Pr I Llc

譯者

2002-11 出版日期

240 頁數

$ 112.94 價格

Pap

叢書系列

9780415262088 圖書編碼

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發表於2024-11-26

Focus Groups 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Focus Groups 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Focus Groups 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited. While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

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