Grounded Theory 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Goulding, Christina 作者

Sage Pubns

译者

2002-7 出版日期

198 页数

$ 76.84 价格

Pap

丛书系列

9780761966838 图书编码

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发表于2024-11-13

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Grounded Theory 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Written with a clarity of style and a practical slant throughout, this book represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualise grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context. Grounded Theory is different from other texts on four levels: * It offers an overview of qualitative methods in general and locates grounded theory in this context; * It compares and contrasts the various grounded theory approaches in an accessible manner; * It offers an in-depth case study for students and researchers to follow/use; * And it provides a critique of the methodology itself. Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

Grounded Theory 在线电子书下载 mobi epub pdf txt 在线电子书下载

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