Grounded Theory 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Goulding, Christina 作者

Sage Pubns

譯者

2002-7 出版日期

198 頁數

$ 76.84 價格

Pap

叢書系列

9780761966838 圖書編碼

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發表於2024-11-11

Grounded Theory 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Grounded Theory 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Grounded Theory 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Grounded Theory 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Grounded Theory 在線電子書圖書描述

Written with a clarity of style and a practical slant throughout, this book represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualise grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context. Grounded Theory is different from other texts on four levels: * It offers an overview of qualitative methods in general and locates grounded theory in this context; * It compares and contrasts the various grounded theory approaches in an accessible manner; * It offers an in-depth case study for students and researchers to follow/use; * And it provides a critique of the methodology itself. Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

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