Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand identity, outlining the historical origins of brands and their increasing centrality in contemporary consumer culture. Danesi introduces the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture ; advertising campaigns; brands in the global village; and the anti-brand movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote them.
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系统讲brands，如何build cultural meaning into it，讲的挺好，只是案例不够深入
评分系统讲brands，如何build cultural meaning into it，讲的挺好，只是案例不够深入
评分系统讲brands，如何build cultural meaning into it，讲的挺好，只是案例不够深入
评分系统讲brands，如何build cultural meaning into it，讲的挺好，只是案例不够深入
评分系统讲brands，如何build cultural meaning into it，讲的挺好，只是案例不够深入
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