Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand identity, outlining the historical origins of brands and their increasing centrality in contemporary consumer culture. Danesi introduces the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture ; advertising campaigns; brands in the global village; and the anti-brand movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote them.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
係統講brands，如何build cultural meaning into it，講的挺好，隻是案例不夠深入
评分係統講brands，如何build cultural meaning into it，講的挺好，隻是案例不夠深入
评分係統講brands，如何build cultural meaning into it，講的挺好，隻是案例不夠深入
评分係統講brands，如何build cultural meaning into it，講的挺好，隻是案例不夠深入
评分係統講brands，如何build cultural meaning into it，講的挺好，隻是案例不夠深入
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有