Museum Management and Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sandell, Richard (EDT)/ Janes, Robert R. (EDT) 作者

Routledge

译者

2007-4 出版日期

320 页数

$ 163.85 价格

HRD

Leicester Readers in Museum Studies 丛书系列

9780415396288 图书编码

Museum Management and Marketing 在线电子书图书标签: Museum 博物馆艺术

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发表于2024-12-22

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Museum Management and Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Museum Management and Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Museum Management and Marketing 在线电子书用户评价

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最喜欢 can museum be all things to all people 。

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最喜欢 can museum be all things to all people 。

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主要看了marketing的章节，就是一堆journal article的汇总，有点老，不过质量很精，时效性这个东西很重要啊！Kotler那个on-going experience model我要用到论文里面！

评分☆☆☆☆☆

最喜欢 can museum be all things to all people 。

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最喜欢 can museum be all things to all people 。

Museum Management and Marketing 在线电子书著者简介

Museum Management and Marketing 在线电子书图书目录

Museum Management and Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Museum Management and Marketing 在线电子书图书描述

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Museum Management and Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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