Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
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主要看了marketing的章节，就是一堆journal article的汇总，有点老，不过质量很精，时效性这个东西很重要啊！Kotler那个on-going experience model我要用到论文里面！
评分主要看了marketing的章节，就是一堆journal article的汇总，有点老，不过质量很精，时效性这个东西很重要啊！Kotler那个on-going experience model我要用到论文里面！
评分主要看了marketing的章节，就是一堆journal article的汇总，有点老，不过质量很精，时效性这个东西很重要啊！Kotler那个on-going experience model我要用到论文里面！
评分主要看了marketing的章节，就是一堆journal article的汇总，有点老，不过质量很精，时效性这个东西很重要啊！Kotler那个on-going experience model我要用到论文里面！
评分最喜欢 can museum be all things to all people 。
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