Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
最喜歡 can museum be all things to all people 。
评分主要看瞭marketing的章節，就是一堆journal article的匯總，有點老，不過質量很精，時效性這個東西很重要啊！Kotler那個on-going experience model我要用到論文裏麵！
评分主要看瞭marketing的章節，就是一堆journal article的匯總，有點老，不過質量很精，時效性這個東西很重要啊！Kotler那個on-going experience model我要用到論文裏麵！
评分最喜歡 can museum be all things to all people 。
评分主要看瞭marketing的章節，就是一堆journal article的匯總，有點老，不過質量很精，時效性這個東西很重要啊！Kotler那個on-going experience model我要用到論文裏麵！
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