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Moeran, Brian 作者

Palgrave Macmillan

译者

2006-9 出版日期

168 页数

$ 136.67 价格

HRD

丛书系列

9781845204976 图书编码

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Ethnography at Work 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

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