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Ethnography at Work 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Moeran, Brian 作者

Palgrave Macmillan

譯者

2006-9 出版日期

168 頁數

$ 136.67 價格

HRD

叢書系列

9781845204976 圖書編碼

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發表於2024-11-10

Ethnography at Work 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Ethnography at Work 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Ethnography at Work 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Ethnography at Work 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Ethnography at Work 在線電子書圖書描述

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

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