具体描述
Visual culture is central to how we communicate. Our lives are dominated by images and by visual technologies that allow for the local and global circulation of ideas, information, and politics. In this increasingly visual world, how can we best decipher and understand the many ways that our everyday lives are organized around looking practices and the many images we encounter each day? Now in a new edition, Practices of Looking: An Introduction to Visual Culture provides a comprehensive and engaging overview of how we understand a wide array of visual media and how we use images to express ourselves, to communicate, to play, and to learn. Marita Sturken and Lisa Cartwright--two leading scholars in the emergent and dynamic field of visual culture and communication--examine the diverse range of approaches to visual analysis and lead students through key theories and concepts. Using clear, accessible language, vivid examples, and more than 250 full-color illustrations, the authors both explain and apply theory as they discuss how we see paintings, prints, photographs, film, television, video, advertisements, the news, the Internet, digital media, and visualization techniques in medicine and science. This truly interdisciplinary text bridges art history, film, media, and cultural studies to investigate how images carry meaning within and between different cultural arenas in everyday life, from art and commerce to science and the law. Sturken and Cartwright analyze images in relation to a wide spectrum of cultural and representational issues (desire, power, the gaze, bodies, sexuality, and ethnicity) and methodologies (semiotics, Marxism, psychoanalysis, feminism, and postcolonial theory). Thoroughly updated to incorporate cutting-edge theoretical research, the second edition examines the following new topics: the surge of new media technologies; the impact of globalization on the flow of information and media form and content; and how nationalism and security concerns have changed our looking practices in the aftermath of 9/11. Challenging yet accessible, Practices of Looking is ideal for courses across a range of disciplines, including media and film studies, communications, art history, and photography. Beautifully designed and now in a larger format and in full color throughout, Practices of Looking is an invaluable guide to understanding the complexities, contradictions, and pleasures of the visual world. Instructor's manual availalbe online.
作者简介
Marita Sturken is Professor of Media, Culture, and Communication at New York University.
Lisa Cartwright is Professor of Communication and Science Studies at the University of California at San Diego.
目录信息
Representation
The Myth of Photographic Truth
Images and Ideology
How We Negotiate the Meaning of Images
The Value of Images
Image Icons
CHAPTER 2: VIEWERS MAKE MEANING
Producers' Intended Meanings
Aesthetics and Taste
Collecting, Display, and Institutional Critique
Reading Images as Ideological Subjects
Encoding and Decoding
Reception and the Audience
Appropriation and Cultural Production
Re-appropriation and Counter-Bricolage
CHAPTER 3: MODERNITY: SPECTATORSHIP, POWER, AND KNOWLEDGE
The Subject in Modernity
Spectatorship
Discourse and Power
The Gaze and the Other
The Gaze in Psychoanalysis
Gender and the Gaze
Changing Concepts of the Gaze
CHAPTER 4: REALISM AND PERSPECTIVE: FROM RENAISSANCE PAINTING TO DIGITAL MEDIA
Visual Codes and Historical Meaning
Questions of Realism
The History of Perspective
Perspective and the Body
The Camera Obscura
Challenges to Perspective
Perspective in Digital Media
CHAPTER 5: VISUAL TECHNOLOGIES, IMAGE REPRODUCTION, AND THE COPY
Visual Technologies
Motion and Sequence
Image Reproduction: The Copy
Walter Benjamin and Mechanical Reproduction
The Politics of Reproducibility
Copies, Ownership, and Copyright
Reproduction and the Digital Image
CHAPTER 6: MEDIA IN EVERYDAY LIFE
The Masses and Mass Media
Media Forms
Broadcast, Narrowcast, and Webcast Media
The History of Mass Media Critiques
Media and Democratic Potential
Media and the Public Sphere
National and Global Media Events
Contemporary Media and Image Flows
CHAPTER 7: ADVERTISING, CONSUMER CULTURES, AND DESIRE
Consumer Societies
Envy, Desire, and Belonging
Commodity Culture and Commodity Fetishism
Brands and Their Meanings
The Marketing of Coolness
Anti-ads and Culture Jamming
CHAPTER 8: POSTMODERNISM, INDIE MEDIA, AND POPULAR CULTURE
Postmodernism and its Visual Cultures
Addressing the Postmodern Subject
Reflexivity and Postmodern Identity
Pastiche, Parody, and the Remake
Indie Media and Postmodern Approaches to the Market
Postmodern Space, Geography, and the Built Environment
CHAPTER 9: SCIENTIFIC LOOKING, LOOKING AT SCIENCE
The Theater of Science
Images as Evidence: Cataloguing the Body
Imaging the Body's Interior: Biomedical Personhood
Vision and Truth
Imaging Genetics
The Digital Body
Visualizing Pharmaceuticals
CHAPTER 10: THE GLOBAL FLOW OF VISUAL CULTURE
The Global Subject and the Global Gaze
Cultural Imperialism
Global Branding
Concepts of Globalization
Visuality and Global Media Flow
Indigenous and Diasporic Media
Borders and Franchises: Art and the Global
Glossary
Acknowledgments
Illustration
· · · · · · (收起)
读后感
眼见为实！我们都相信自己的眼睛所看到的一切，其实很多时候正是我们所看到的事实欺骗了我们！《观看的实践》告诉我们影像的前世今生，我们从另一个角度也可以预防工业化的影像对我们视觉的猥亵。
评分眼见为实！我们都相信自己的眼睛所看到的一切，其实很多时候正是我们所看到的事实欺骗了我们！《观看的实践》告诉我们影像的前世今生，我们从另一个角度也可以预防工业化的影像对我们视觉的猥亵。
评分眼见为实！我们都相信自己的眼睛所看到的一切，其实很多时候正是我们所看到的事实欺骗了我们！《观看的实践》告诉我们影像的前世今生，我们从另一个角度也可以预防工业化的影像对我们视觉的猥亵。
评分眼见为实！我们都相信自己的眼睛所看到的一切，其实很多时候正是我们所看到的事实欺骗了我们！《观看的实践》告诉我们影像的前世今生，我们从另一个角度也可以预防工业化的影像对我们视觉的猥亵。
评分眼见为实！我们都相信自己的眼睛所看到的一切，其实很多时候正是我们所看到的事实欺骗了我们！《观看的实践》告诉我们影像的前世今生，我们从另一个角度也可以预防工业化的影像对我们视觉的猥亵。
用户评价
这本书的章节安排我非常喜欢，它不是那种一上来就抛出晦涩理论的书，而是循序渐进地引导读者进入主题。我特别欣赏它对不同视觉媒介的分析，从绘画到摄影，再到电影和广告，几乎涵盖了我们日常生活中接触到的所有视觉形式。作者在讲解的时候，引用了大量的案例，并且对这些案例的分析都非常到位，既有宏观的理论框架，又不乏微观的细节解读。我尤其对其中关于广告图像的分析印象深刻，让我重新审视了那些看似司空见惯的广告，原来它们背后隐藏着如此多的心理学和传播学技巧。
评分总的来说，《Practices of Looking》是一本极具启发性的读物。它不仅仅是一本关于视觉艺术的书，更是一本关于如何理解我们所处世界的书。通过这本书，我不仅拓宽了艺术视野，更重要的是，我学会了如何用一种更加批判和审慎的态度去面对生活中无处不在的视觉信息。这本书给我带来的影响是深远的，它改变了我看待事物的方式，让我变得更加敏锐和有洞察力。我强烈推荐给所有对视觉文化、艺术、传播学或者任何想要提升自己观察力和理解力的人。
评分坦白说，《Practices of Looking》这本书的某些章节确实对我提出了一些挑战。作者在深入探讨视觉文化理论时，会涉及一些哲学和社会学的前沿观点，这些内容需要我反复阅读和思考才能完全理解。不过，也正是这种挑战性，让我觉得这本书的价值所在。它不是那种能让你轻松读完就扔在一边的书，而是会让你在读完后，仍然久久不能忘怀，并且会时不时地翻开它，从中获得新的感悟。我特别喜欢书中关于“凝视”的分析，它让我开始关注到在观看行为中，观看者与被观看者之间的权力动态，这在很多情境下都具有重要的意义。
评分刚拿到《Practices of Looking》这本书，第一感觉就是封面设计很有艺术感，色彩的搭配和构图都给人一种沉静而又引人深思的感觉。我平时就喜欢翻阅一些关于艺术和视觉文化的书籍，所以这本书对我来说就像是沙漠中的绿洲。我最期待的是它能在视觉解读方面给我带来新的启发，毕竟在这个信息爆炸的时代，我们每天都在被海量的信息轰炸，学会如何“看”和“解读”变得尤为重要。我希望这本书能提供一些实用的方法论，让我们不至于被表面的图像所迷惑，而是能深入挖掘其背后的含义和意图。
评分《Practices of Looking》这本书的阅读体验可以说是非常流畅的。作者的语言风格很接地气，不像有些学术著作那样枯燥乏味，反而像是在和一位经验丰富的老师在交流。他善于运用通俗易懂的语言解释复杂的概念，并且在恰当的地方穿插一些有趣的轶事，让阅读过程充满了乐趣。我喜欢他在书中提出的“批判性观看”的概念，这让我意识到，我们不能仅仅是被动地接受信息，而是要主动地去质疑、去分析，去理解图像背后的权力关系和社会建构。这本书让我开始重新思考自己是如何观看世界的，也更加警惕那些试图操纵我们视觉认知的力量。
评分视觉文化启蒙之作 甚至可以说改变了我的很多思维方式 感谢达叔！！！！
评分What are the three elements that are involved in the production of meaning, besides the image itself and its producer?
评分视觉传播方面的文献，还是挺清晰易懂的
评分视觉文化启蒙之作 甚至可以说改变了我的很多思维方式 感谢达叔！！！！
评分这学期为了给研究生上课在书上划了个乱七八糟，尽量赶也只上完了一半。作为导读，此书比《视觉文化》、《视觉文化导论》、《理解视觉文化的方法》都略深刻一点，作者应该是个法国理论重度爱好者，巴特、福柯、布尔迪厄、鲍德里亚理论玩得飞起。
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