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Covington, William G. 作者

Rowman & Littlefield Pub Inc

译者

1999-7 出版日期

160 页数

$ 57.62 价格

Pap

丛书系列

9780761814368 图书编码

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Creativity in TV and Cable Managing and Producing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Creativity in Television & Cable Managing & Producing applies the concepts of goal-setting and motivation used in general business to television and cable management. This is the first book to adapt these practices, which have been used in the general business press for many years, to the specific context of television and cable management. William G. Covington Jr. approaches this subject from a systems theory perspective, analyzing motivation and creativity within television stations. He provides guidelines that allow managers to meet the challenge of bringing together very different units into a cohesive whole. This approach maintains an overall focus, while stimulating creativity within the various units in the system. Built upon the natural goal-setting and motivation responsibilities of all managers, this book brings these concepts into the television and cable managing and producing field for the first time.

Creativity in TV and Cable Managing and Producing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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