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Floyd J. Fowler Jr 作者

SAGE Publications, Inc

译者

1995-7-21 出版日期

200 页数

GBP 47.99 价格

Paperback

丛书系列

9780803945838 图书编码

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Improving Survey Questions 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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2011spring, textbook3

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Improving Survey Questions 在线电子书图书描述

What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers: how to write good questions aimed at collecting information about objective facts and events; measuring subjective phenomena; some alternative methods for attacking common measurement problems; how to evaluate the extent to which questions are consistently understood and administered; and how to evaluate the data resulting from a set of questions.

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