Developing Questions for Focus Groups 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Krueger, Richard A. 作者

Sage Pubns

译者

1997-7 出版日期

128 页数

$ 67.80 价格

Pap

丛书系列

9780761908197 图书编码

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发表于2024-11-13

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Developing Questions for Focus Groups 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Developing Questions for Focus Groups 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, asking participants to make lists, make report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.

Developing Questions for Focus Groups 在线电子书下载 mobi epub pdf txt 在线电子书下载

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