Developing Questions for Focus Groups 在線電子書 圖書標籤:
發表於2024-11-13
Developing Questions for Focus Groups 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, asking participants to make lists, make report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.
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Developing Questions for Focus Groups 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024