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Morgan, David L. 作者

Sage Pubns

译者

1997-7 出版日期

164 页数

$ 70.06 价格

Pap

丛书系列

9780761908173 图书编码

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发表于2024-11-29

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Planning Focus Groups 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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David L Morgan covers the wide range of practical tasks that need to be done in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. The author also covers a large amount of practical material such as checklists and recruitment tools.

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