Golden Arches East 在线电子书 图书标签: 人类学 本土化 文化研究 全球化 anthropology 麦当劳 饮食人类学 饮食
发表于2024-12-23
Golden Arches East 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
窝看完了……讲的很简单即使不写paper也能看。但不写paper的话又很无聊肯定不会看……Intro和再版的追踪报告还可以
评分非native speaker写的明显废话较多!
评分六年前读觉得挺好。最近再读一遍觉得缺陷好明显。写棒子那一章真是越读越可乐。
评分零食书。不过我倒是没想过年轻人的流行文化是肿么与经济结构(就业机会、个体决策、购买力等)和社会结构的变迁(家庭宠护倒置,儿童先老人后)结合起来的。许多细节描述有趣,满足民族志的基本要求;叙事结构简单,主要是全球化和地方化的多样性。其他以前没想到的因素有卫生(厕所)、安全(无烟酒)
评分Introduction非常好,北京、香港和Update三部分也不错,台湾和韩国的章节差点儿意思,日本的章节完全在东拉西扯凑字数。
詹姆斯·华生,美国哈佛大学人类学教授,曾担任香港中文大学客座教授。著有《晚清帝国和现代中国的丧葬仪礼》(Death Ritual in Late Imperial and Modern China)、《海外移民与中国家族世系》、(Emigration and the Chinese Lineage)等书。
McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--"Golden Arches East" argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: ""Golden Arches East" is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." --Nicholas Kristof, "New York Times Book Review" "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." --Joseph Bosco, "China Journal" "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." --Paul Noguchi, "Journal of Asian Studies" "Here is the rare academic study that belongs in every library."--"Library Journal"
匆匆读完导论,北京章和香港章。 麦当劳在世界的广泛传播,在很多文化研究者看来,即意味着一种文化霸权。但是很多时候并不是这样。尤其对于小时候就接触到麦的人群来说,他们早就将麦当劳当做社区的一部分。麦当劳在东亚地区广泛介绍当然与他的美国文化符号有关 ,许多成年人...
评分将近20年前,一个美国人类学家组织五个东亚人类学家【这里我数错数了】一起写了一本关于“麦当劳”的书。写了中国大陆、香港、台湾、韩国、日本这五个不同东亚国家和地区的“麦记”产业。时光荏苒、岁月如梭,20年后,这本名为《金拱向东:麦当劳在东亚》的作品终于被译成了中...
评分读了一本关于麦当劳的书,标题即是书名。这本书由五位分别来自北京、香港、台北、首尔、东京的作者合作完成,主要探讨麦当劳在这些地方的影响。这类着眼点很小的著作往往很有趣,虽然不见得深刻。 麦当劳是美国的象征,也是资本主义的象征。它在世界各地立足,也把美国或者说资...
评分 评分01 看前思考 麦当劳作为美国快餐文化代表,进入东亚时遭遇了什么问题? 麦当劳给东亚国家带来了什么问题?最终是谁改变了谁? 02 书中金句 在麦当劳营造的外国语境中,他们不会没面子。 全球主义描述了一个本质上不可能的世界:人们分享单一的,并能互相理解的文化。 麦当劳的...
Golden Arches East 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024