詹姆斯·华生,美国哈佛大学人类学教授,曾担任香港中文大学客座教授。著有《晚清帝国和现代中国的丧葬仪礼》(Death Ritual in Late Imperial and Modern China)、《海外移民与中国家族世系》、(Emigration and the Chinese Lineage)等书。
McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--"Golden Arches East" argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: ""Golden Arches East" is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." --Nicholas Kristof, "New York Times Book Review" "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." --Joseph Bosco, "China Journal" "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." --Paul Noguchi, "Journal of Asian Studies" "Here is the rare academic study that belongs in every library."--"Library Journal"
转自澎湃新闻网 【编者按】: 洋快餐的流行真的破坏了原汁原味的本土饮食吗?快餐产业链是否真的创造了同质的全球文化——一种更符合资本主义世界秩序的文化? 阎云翔、詹姆斯·华生、吴燕和、朴相美、大贯惠美子这五位人类学家用生动扎实的人类学方法,考察了...
评分 评分将近20年前,一个美国人类学家组织五个东亚人类学家【这里我数错数了】一起写了一本关于“麦当劳”的书。写了中国大陆、香港、台湾、韩国、日本这五个不同东亚国家和地区的“麦记”产业。时光荏苒、岁月如梭,20年后,这本名为《金拱向东:麦当劳在东亚》的作品终于被译成了中...
评分 评分六年前读觉得挺好。最近再读一遍觉得缺陷好明显。写棒子那一章真是越读越可乐。
评分文集 质量参差 有趣还是有趣的 but outdated
评分文集 质量参差 有趣还是有趣的 but outdated
评分零食书。不过我倒是没想过年轻人的流行文化是肿么与经济结构(就业机会、个体决策、购买力等)和社会结构的变迁(家庭宠护倒置,儿童先老人后)结合起来的。许多细节描述有趣,满足民族志的基本要求;叙事结构简单,主要是全球化和地方化的多样性。其他以前没想到的因素有卫生(厕所)、安全(无烟酒)
评分窝看完了……讲的很简单即使不写paper也能看。但不写paper的话又很无聊肯定不会看……Intro和再版的追踪报告还可以
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