Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
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既是干货，又是鸡汤。创意不是凭空而来，而可以通过以下方式训练：一，大量广泛汲取领域内知识来培养直觉（consumption）；二，模仿前人杰作学习规律（imitation）；三，不能孤军奋战，主动寻找良师益友（creative community）；四，在前三者基础上不断改进提高（iteration）。读完倍感振奋，觉得“我也能行！”
评分想到了我的Dr. van der Stock
评分既是干货，又是鸡汤。创意不是凭空而来，而可以通过以下方式训练：一，大量广泛汲取领域内知识来培养直觉（consumption）；二，模仿前人杰作学习规律（imitation）；三，不能孤军奋战，主动寻找良师益友（creative community）；四，在前三者基础上不断改进提高（iteration）。读完倍感振奋，觉得“我也能行！”
评分戳破传统成功学泡泡，现实版成功学教程
评分既是干货，又是鸡汤。创意不是凭空而来，而可以通过以下方式训练：一，大量广泛汲取领域内知识来培养直觉（consumption）；二，模仿前人杰作学习规律（imitation）；三，不能孤军奋战，主动寻找良师益友（creative community）；四，在前三者基础上不断改进提高（iteration）。读完倍感振奋，觉得“我也能行！”
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