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The Creative Curve

简体网页||繁体网页
Allen Gannett 作者
Knopf Doubleday Publishing Group
译者
2018-6-12 出版日期
288 页数
0 价格
Hardcover
丛书系列
9781524761714 图书编码

The Creative Curve 在线电子书 图书标签: 创新  思维  互联网  英文原版  万维钢推荐  Creativity  英文  暂放   


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发表于2024-12-23


The Creative Curve 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Creative Curve 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Creative Curve 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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戳破传统成功学泡泡,现实版成功学教程

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能创作出好内容的人,其实是最懂得倾听和收集信息的人,“只有不断吸收别人的所见所闻,才能累积材料,在适当的时候借用”。

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能创作出好内容的人,其实是最懂得倾听和收集信息的人,“只有不断吸收别人的所见所闻,才能累积材料,在适当的时候借用”。

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太喜欢作者的文笔 读起来舒畅 节奏韵律刚好合适

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The Creative Curve 在线电子书 图书描述

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.

In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

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