Super-sticky WeChat and Chinese Society pdf epub mobi txt 电子书 下载 2025
Yujie ("Julie") Chen, Lecturer, Department of Media, Communication and Sociology, University of Leicester
Zhifei Mao, Lecturer, School of Journalism and Communication, The Chinese University of Hong Kong
Jack Linchuan Qiu, Professor, School of Journalism and Communication, The Chinese University of Hong Kong
- 媒介研究
- 社交网络
- communication
- SOCIOLOGY
- 邱林川
- 网络社会
- 传播学
App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".
Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.
This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.
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cv挺牛，评分挺低，文风不统一，描述太多，到底怎么在进不去公司的情况下研究？外围找一堆主题描述？
评分一年后重读。大意是理了一下微信是如何发展成现在这样全知全能啥都有的状态的，提到了非常多的影响因子，基本还是很全面了。很挑战西方学术界既定的一些对国内流行app的看法（他们就是觉得如果没有墙那大家都会用脸书，然后这本书里面梳理了一下微信崛起的历史环境，发现没这么简单）。虽然我个人因为专业的原因更加在意用户在这个过程中起的作用，然后这本书并没好好写，不过我也还是很感谢它补充了很多其他的资料，也是我考虑不到的。在国外有钱有闲的同学可以考虑看。就是一本小册子，而且微信大家都熟悉嘛。一起走过来的。所以读书的时候就更能体会历史的多重含义（不同人会有很不同的看法）。
评分cv挺牛，评分挺低，文风不统一，描述太多，到底怎么在进不去公司的情况下研究？外围找一堆主题描述？
评分说微信super sticky是因为它已经是mega-platform了（我觉得似乎sociality更重要一点）；三个media events 的例子，peter liang、 魏则西、范雨素。censorship讲了，不多。
评分说微信super sticky是因为它已经是mega-platform了（我觉得似乎sociality更重要一点）；三个media events 的例子，peter liang、 魏则西、范雨素。censorship讲了，不多。
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