Super-sticky WeChat and Chinese Society pdf epub mobi txt 电子书下载 2025

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Yujie ("Julie") Chen, Lecturer, Department of Media, Communication and Sociology, University of Leicester

Zhifei Mao, Lecturer, School of Journalism and Communication, The Chinese University of Hong Kong

Jack Linchuan Qiu, Professor, School of Journalism and Communication, The Chinese University of Hong Kong

出版者:Emerald Publishing Limited

作者:Yujie Chen

出品人:

页数:168

译者:

出版时间:2018-7-30

价格:USD 64.00

装帧:Paperback

isbn号码:9781787430921

丛书系列:

图书标签:

媒介研究
社交网络
WeChat
communication
SOCIOLOGY
邱林川
网络社会
传播学

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App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".

Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.

This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.

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读后感

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微信研究的重要文本，非常新而且讲得非常全！方法和框架新颖但准确实用，从功能和社会语境多重方面的critical analysis正是在当前微信成为Mega-Platform之后一个回顾式梳理，尽管缺少延展性的分析，但它对自己第一学期的term paper帮助巨大……吹一波

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说微信super sticky是因为它已经是mega-platform了（我觉得似乎sociality更重要一点）；三个media events 的例子，peter liang、魏则西、范雨素。censorship讲了，不多。

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除了政治经济学的视角很有价值，其他就不太行，不过也没别的微信的专书了。也没尝试去问问张小龙？

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一年后重读。大意是理了一下微信是如何发展成现在这样全知全能啥都有的状态的，提到了非常多的影响因子，基本还是很全面了。很挑战西方学术界既定的一些对国内流行app的看法（他们就是觉得如果没有墙那大家都会用脸书，然后这本书里面梳理了一下微信崛起的历史环境，发现没这么简单）。虽然我个人因为专业的原因更加在意用户在这个过程中起的作用，然后这本书并没好好写，不过我也还是很感谢它补充了很多其他的资料，也是我考虑不到的。在国外有钱有闲的同学可以考虑看。就是一本小册子，而且微信大家都熟悉嘛。一起走过来的。所以读书的时候就更能体会历史的多重含义（不同人会有很不同的看法）。

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