Increasingly, designers need to present information in ways that aid their audiences thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewers brain in much the same way that a hammer is an extension of the users hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. Provides practical, task-oriented information for designers and software developers charged with design responsibilities. Includes hundreds of examples, many in the form of integrated text and full-color diagrams. Steeped in the principles of active vision, which views graphic designs as cognitive tools.
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可視化思考設計
评分視覺心理學入門!!!!!!!!
评分前半部分比較推薦,有非常全麵詳細的視覺理論,同時又有針對設計非常實用的啓發。在瞭解基礎原理的同時學會實際應用。相當於《認知與設計》視覺部分的進階版。後半部分比較枯燥,沒怎麼看瞭。
评分視覺心理學入門!!!!!!!!
评分IAT 201
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