IBM 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


IBM

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James W Cortada 作者
MIT Press
译者
2019-3 出版日期
752 页数
USD 31.00 价格
丛书系列
9780262039444 图书编码

IBM 在线电子书 图书标签: 歷史  投资-D公司-E历史  商界书单  传记  互联网  企业  ebook   


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发表于2024-12-25


IBM 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

IBM 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

IBM 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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IBM 在线电子书 著者简介

James W. Cortada is the author of a dozen books on Spain, including "Spain in the Nineteenth-Century World: Essays on Spanish Diplomacy, 1789 1898", and two previous publications on the Spanish Civil War. He is also the author of dozens of articles on modern European and Spanish history. ...


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IBM 在线电子书 图书描述

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was "Big Blue, " an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century.

Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass audience in the 1980s, and the company's shift in focus from hardware to software. He discusses IBM's business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. The secret to IBM's unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.

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