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克里斯·安德森(Chris Anderson) 自2001年起担任美国《连线》杂志（Wired）总编辑。在他的领导之下，《连线》杂志五度获得“美国国家杂志奖”（National Magazine Award）的提名，并在2005年获得“卓越杂志奖”（General Excellence）金奖。
- 经济学
- 互联网
- 商业
- ChrisAnderson
- economics
- business
- 经济
- 长尾理论
The New York Times bestselling author heralds the future of business in Free . In his revolutionary bestseller, The Long Tail , Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free , he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell. In Free , Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
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读后感
多年后再来看，two-sided market理论来解释互联网市场，包括免费现象更清楚。（2015.9） ———————————————————————————————— 感觉作者是要论述互联网经济里的免费，却列举了很多传统的营销手段，我觉得跟互联网不在同一语境。所以最后的总体...
评分本书的翻译： 蒋旭峰 冯斌 璩静（难打我也把你给打出来， 你们三个真的很烂) 中信出版社去死吧~ ==============20091215更新======= 我不是经常读书的人, 看了别人说这本书的观点其实别的书早都说过了, 但我并没有读过别的书, 所以我个人感觉这本书的观点是很不错的 我唯...
评分我喜欢“从第一天就收费”的初创公司： - 利润 = 收入 - 成本，这是初创公司的“欧拉恒等式”。 - 大多数初创公司的死亡证明书赫然钉着两滩血字：没钱！ - 小团队缺兵少粮，“先赚用户再赚钱”无异于缘木求鱼。 - 用户肯掏钱是需求存在且强烈的最有力证明。 - 愿意付费的用户...
评分互联网上的免费奇迹 这是人与人之间互惠互利生活方式（+世界恩典）的美妙果实 做好事永远是世界亟需的。但人们在做这样呼吁的时候，可能容易诉诸于道德的寻求，而忽视了一个同样有益的因素，那就是，做好本职工作其实比偶尔帮助别人更可能实现一个世界需要但看起来又不可能...
评分不想怎么样评价 不过对于作者敏锐的观察力 对互联网战略层面的分析很有道理 能将自己想的表达出来的就是个好作者 我支持这本书
用户评价
也学习一下互联网思维，被洗脑了
评分一个人人都知道的话题却在Anderson的系统整理和旁征博引中显示了如此的深度和广度。问题是，当免费经济模式的秘密被揭穿后，运用同样模式的企业又如何展开竞争呢？
评分“The way to compete with Free is to move past the abundance to fill the adjacent scarcity. Not only can you compete with Free in that instance, but the people who need these custom solutions are often the ones most willing to pay highly for them.”
评分听完的。对于我们这一代人，很多即便有知识产权的东西也应该免费似乎是不证自明的一件事。读这本书的好处就是不仅正当化了这些约定俗成的“免费”，而且指明了一些数字媒体商业模型的发展方向（vision）。
评分free with audible purchase. It does make sense!
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