Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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怪诞行为学:可预测的非理性(升级版)
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看完就深刻理解哈佛的学生为什么抗议曼昆了
评分哈，只看了前几章，我的封面是这本，不过是……
评分怪诞行为学
评分Counterintuitive insights of how human minds operate. Well designed experiments, and eloquent argument warranted by scientific analysis
评分Super fun. 精神病人都特别喜欢读心理学书籍。
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