Predictably Irrational

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出版者:Harper
作者:丹·艾瑞里
出品人:
页数:304
译者:
出版时间:2009-6-1
价格:USD 19.75
装帧:Paperback
isbn号码:9780007256532
丛书系列:
图书标签:
  • 心理学 
  • 经济学 
  • 可预见的非理性 
  • 老罗推荐 
  • Psychology 
  • 行为 
  • 思维 
  • 营销 
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

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怪诞行为学:可预测的非理性(升级版)

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感觉行为经济学更像是一种心理学

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果然有点道道

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Counterintuitive insights of how human minds operate. Well designed experiments, and eloquent argument warranted by scientific analysis

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果然有点道道

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行为经济学的入门之作

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