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丹·艾瑞里作者

Harper

译者

2009-6-1 出版日期

304 页数

USD 19.75 价格

Paperback

丛书系列

9780007256532 图书编码

Predictably Irrational 在线电子书图书标签: 心理学经济学可预见的非理性老罗推荐 Psychology 行为思维营销

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Predictably Irrational 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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怪诞行为学

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Predictably Irrational 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Predictably Irrational 在线电子书图书描述

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

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怪诞行为学:可预测的非理性(升级版)

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