Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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怪誕行為學:可預測的非理性(升級版)
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insightful and almost unbiased.
评分insightful and almost unbiased.
评分比原版多瞭一些side notes（其實是作者的逗逼經曆……。而且成功地很好笑）和關於2008經濟危機的思考和解決方案。insight非常棒，媽媽我也要成為他這樣很逗的聰明人（躺下
评分人生中太多非理性需要解釋。。
评分Super fun. 精神病人都特彆喜歡讀心理學書籍。
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