Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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怪誕行為學:可預測的非理性(升級版)
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哈，隻看瞭前幾章，我的封麵是這本，不過是……
评分哈，隻看瞭前幾章，我的封麵是這本，不過是……
评分在非理想的條件下分析用戶的行為。裝X麵試必備叔
评分行為經濟學的入門之作
评分Counterintuitive insights of how human minds operate. Well designed experiments, and eloquent argument warranted by scientific analysis
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