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Predictably Irrational 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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丹·艾瑞裏作者

Harper

譯者

2009-6-1 出版日期

304 頁數

USD 19.75 價格

Paperback

叢書系列

9780007256532 圖書編碼

Predictably Irrational 在線電子書圖書標籤: 心理學經濟學可預見的非理性老羅推薦 Psychology 行為思維營銷

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發表於2024-12-31

Predictably Irrational 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Predictably Irrational 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Predictably Irrational 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Predictably Irrational 在線電子書用戶評價

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怪誕行為學

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哈，隻看瞭前幾章，我的封麵是這本，不過是……

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在非理想的條件下分析用戶的行為。裝X麵試必備叔

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看完就深刻理解哈佛的學生為什麼抗議曼昆瞭

Predictably Irrational 在線電子書著者簡介

Predictably Irrational 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Predictably Irrational 在線電子書圖書描述

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

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怪誕行為學:可預測的非理性(升級版)

Predictably Irrational 在線電子書下載 mobi epub pdf txt 在線電子書下載

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