Predictably Irrational 在線電子書 圖書標籤: 心理學 經濟學 可預見的非理性 老羅推薦 Psychology 行為 思維 營銷
發表於2024-11-05
Predictably Irrational 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Super fun. 精神病人都特彆喜歡讀心理學書籍。
評分Counterintuitive insights of how human minds operate. Well designed experiments, and eloquent argument warranted by scientific analysis
評分任何的學問做到最後都是人的學問
評分在非理想的條件下分析用戶的行為。裝X麵試必備叔
評分有空得重讀~
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
點擊鏈接進入中文版:
怪誕行為學:可預測的非理性(升級版)
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Predictably Irrational 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024