Predictably Irrational

Predictably Irrational pdf epub mobi txt 電子書 下載2025

出版者:Harper
作者:丹·艾瑞裏
出品人:
頁數:304
译者:
出版時間:2009-6-1
價格:USD 19.75
裝幀:Paperback
isbn號碼:9780007256532
叢書系列:
圖書標籤:
  • 心理學 
  • 經濟學 
  • 可預見的非理性 
  • 老羅推薦 
  • Psychology 
  • 行為 
  • 思維 
  • 營銷 
  •  
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

點擊鏈接進入中文版:

怪誕行為學:可預測的非理性(升級版)

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Super fun. 精神病人都特彆喜歡讀心理學書籍。

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有空得重讀~

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果然有點道道

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行為經濟學的入門之作

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人生中太多非理性需要解釋。。

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