Free 在線電子書 圖書標籤: 經濟學 互聯網 商業 ChrisAnderson economics business 經濟 長尾理論
發表於2024-09-28
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Chris Anderson身先士卒的齣瞭免費的電子版
評分Chris Anderson身先士卒的齣瞭免費的電子版
評分有點煩
評分????:匱乏讓大規模有價值,充裕讓多樣化有價值。 ????:未來的商業模式將是免費加收費的策略,免費用來獲客,再提供付費增值的服務或者産品。
評分聽完的。對於我們這一代人,很多即便有知識産權的東西也應該免費似乎是不證自明的一件事。讀這本書的好處就是不僅正當化瞭這些約定俗成的“免費”,而且指明瞭一些數字媒體商業模型的發展方嚮(vision)。
剋裏斯·安德森(Chris Anderson) 自2001年起擔任美國《連綫》雜誌(Wired)總編輯。在他的領導之下,《連綫》雜誌五度獲得“美國國傢雜誌奬”(National Magazine Award)的提名,並在2005年獲得“卓越雜誌奬”(General Excellence)金奬。
The New York Times bestselling author heralds the future of business in Free . In his revolutionary bestseller, The Long Tail , Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free , he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell. In Free , Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
P91页,把电影wall-E,翻译为"<机器人总动员2>,<机器人瓦力>都可以,可译者翻译为<E墙>真不知道说什么~~~(无语), 还有乐部的名字:九寸钉和 收音机头 也挺难为译者的. 译者就一点作家的心态都没有.只为了出版而出版??可笑. 我在想,他们是不是用翻译软件汉化之后就出版了?? 是不...
評分安德森这一本书近300页,其实就讲了一句话——互联网企业的商业模式是免费加收费模式! 这本书就是一个下午翻完记住一句话就可以扔一边的类型,会来写评论是因为受了KK大神的刺激。 今天读《失控》第十二章,发现安德森在今天讲的免费,KK在二十年前就讲...
評分先说和这本书内容无关的。读书的重要性对于每个读书的人都有不同的感受。对于我来说,其中一条是能帮助我理解复杂世界背后的规律。当把看似毫无关系的事情用相同的线索串起来的时候,这感觉集中了思考的乐趣——进行抽象一直都是人类喜欢的活动。 回到正题。这本书的几篇推荐...
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