The Knack pdf epub mobi txt 电子书下载 2025

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Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.

出版者:PORTFOLIO

作者:Norm Brodsky

出品人:

页数:256

译者:

出版时间:2008-11-6

价格:GBP 17.99

装帧:Hardcover

isbn号码:9781591842217

丛书系列:

图书标签:

创业
商业
business
startup
销售
方法论
美国
理财

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Two of Inc. magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations.

People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there’s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it “the knack,” and it has made all the difference to the eight successful start-ups of his career.

Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply “the knack” to their own businesses.

Brodsky and Burlingham offer essential advice such as:

• Follow the numbers—that’s the best way to spot problems before they become life threatening

• Keep focusing on your real goal--it’s amazingly easy to get sidetracked by secondary concerns

• Don’t get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur’s reach.

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本书连载请参看：http://www.ebusinessreview.cn/c/book_detail-layoutId-38-id-229783.html 生意无论大小，我们总会遇到拦路虎，比如：有什么好办法不会让销售离职时不把“人脉”也带走。是应该争取10家小客户呢，还是赢得一家大客户，哪种会带来长期效益？是看销售数据呢，...

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这本书里解释了太多创业者的误区，所以我选了一些自己感触特别深的，编辑成以下创业者自我测评卷，博各位看官一笑。试题一：你有两个创业者的朋友A和B，A开的公司年销售额1000万元，B开的公司年销售额80万元，当你想借钱的时候，你会认为哪个更富有有余钱借给你呢？ A: 向A...

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看完之后才发现我已经标记了“已读”，时间是2011年。当时还是大二的学生。时隔9年了。当时的自己肯定是没体会的，纯粹的猎奇，被书名吸引了。全书有一个非常值得关注的点，即毛利比一切都重要。销售员，很多小老板，甚至企业家，都很关注销售额，因为这决定了自己在做多大...

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趁刚读完，印象新鲜，写篇书评吧！关于这本书，我比较喜欢将它定义为：中小型服务类企业者经营问题指南。这本书可以说是近些年出版关于企业经营管理方面为数不多的好书，可以看得出，是本实实在在的经验集。简洁的说下感受吧。特点： 1.书中提到的问题可以说是创业者在经...