The Knack 在线电子书 图书标签: 创业 商业 business startup 销售 方法论 美国 理财
发表于2024-11-22
The Knack 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
挺有意思的,作者是个多次创业者,几条经验分享蛮有意思,比如要注重毛利率,复购率,避免开创一个新市场因为教育市场非常贵等等,语言也不晦涩,值得一看
评分刚刚看了making ideas happen, rework, 顺手读这个
评分Norm以简洁又不失幽默的语言回答了创业各个阶段可能遇到的各种问题。希望中文翻译版能保留他那股“野蛮生存”的韵味。
评分刚刚看了making ideas happen, rework, 顺手读这个
评分挺有意思的,作者是个多次创业者,几条经验分享蛮有意思,比如要注重毛利率,复购率,避免开创一个新市场因为教育市场非常贵等等,语言也不晦涩,值得一看
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.
Two of Inc. magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations.
People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there’s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it “the knack,” and it has made all the difference to the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply “the knack” to their own businesses.
Brodsky and Burlingham offer essential advice such as:
• Follow the numbers—that’s the best way to spot problems before they become life threatening
• Keep focusing on your real goal--it’s amazingly easy to get sidetracked by secondary concerns
• Don’t get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur’s reach.
这几天在筹划工厂在下来这个旺季复工的事情,脑袋里面一直在折腾着销售,成本控制等事情,上豆瓣阅读翻到了这本书电子版,用了1天多一点看完,收获颇多。该书涉及公司运营与实际操作的各个方面,其中许多建议解决了我一直以来的许多疑惑。 【核心准则】 成功创业三准则:一个...
评分我是抱着去开一个快餐店的心情来读这本书的。并不是为了检验书的对与错,而是真的在筹备开一个快餐店。 因为有了这样的背景,书中很多细节,都特别的具有实际的意义——每一项意见都能成为筹备过程中的不可忽视的提醒。就像复习一次考试,对着参考书查缺补漏一样。...
评分制订商业计划 (1)首先问自己四个问题:①你的目标是什么?②如何达成?③你认为生产和销售需要投入多少成本?④你认为进行销售时会面临什么问题? (2)必须确保有足够的资金来创业,以及资金链足够长。 (3)分析逐月的销售额,确定全年的目标销售额。 (4)确定毛利率。毛...
评分在豆瓣开了一个专栏,主要写投资自我管理方面,欢迎关注:http://read.douban.com/column/93927/ 我的朋友刚刚创业一个多月,约我出来让我帮他分析分析,他觉得我是比较理性的人,所以想听听我的见解,看看哪些是他已经想过的,哪些是他还没想到的。我听了觉得想笑,其实他这...
评分看完之后才发现我已经标记了“已读”,时间是2011年。当时还是大二的学生。时隔9年了。 当时的自己肯定是没体会的,纯粹的猎奇,被书名吸引了。 全书有一个非常值得关注的点,即毛利比一切都重要。 销售员,很多小老板,甚至企业家,都很关注销售额,因为这决定了自己在做多大...
The Knack 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024