The Knack 在线电子书 图书标签: 创业 商业 business startup 销售 方法论 美国 理财
发表于2024-12-22
The Knack 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
simple language, big wisdom.
评分刚刚看了making ideas happen, rework, 顺手读这个
评分simple language, big wisdom.
评分挺有意思的,作者是个多次创业者,几条经验分享蛮有意思,比如要注重毛利率,复购率,避免开创一个新市场因为教育市场非常贵等等,语言也不晦涩,值得一看
评分simple language, big wisdom.
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.
Two of Inc. magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations.
People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there’s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it “the knack,” and it has made all the difference to the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply “the knack” to their own businesses.
Brodsky and Burlingham offer essential advice such as:
• Follow the numbers—that’s the best way to spot problems before they become life threatening
• Keep focusing on your real goal--it’s amazingly easy to get sidetracked by secondary concerns
• Don’t get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur’s reach.
文风幽默,案例丰富,用十分生活化和简单明了的例子描述了创业初期要注意的各种问题和可能面对的种种挑战,在书中和读者分享了自己如何克服暴躁的性格成为一个深思熟虑的企业家的过程,同时也分享了作者多年商旅生涯中通过一次次实战获得的宝贵经验和经营智慧。 我很喜欢那句...
评分看完之后才发现我已经标记了“已读”,时间是2011年。当时还是大二的学生。时隔9年了。 当时的自己肯定是没体会的,纯粹的猎奇,被书名吸引了。 全书有一个非常值得关注的点,即毛利比一切都重要。 销售员,很多小老板,甚至企业家,都很关注销售额,因为这决定了自己在做多大...
评分1.心情:第一次收到中信出版社的赠书很开心 2.选书:此类书的盛行,说明了在社会竞争及生活重负的压力下,我们开始赤祼祼地表达对成功、金钱的渴望。 3.分类:这是一本经验类书籍(内容涵盖了整个创业过程,以前期、初期为主) 4.内容:引导我们重视常被忽略的 可使商业成功的 ...
评分1.重大决定前,迫使自己使用一些规则; 2.重大决定前,迫使自己先洗个澡; 3.不能老撞同一棵树上,记住“土拨鼠日”,记住问题的根源概率很可能隐匿在自己身上; 4.专注、专注 5.交易中有些因素比钱更重要,让客户告诉你; 6.经营中销售额可能比现金流更吸引你,迷惑你的...
评分在豆瓣开了一个专栏,主要写投资自我管理方面,欢迎关注:http://read.douban.com/column/93927/ - 定价很重要,要综合考虑成本,使得最后有得赚,一般而言,毛利率要高。否则的话,卖多赔多。而创业初期现金流尤其重要。毛利率重要过销售,在毛利率高的情况下,销售得越多越...
The Knack 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024