The Knack pdf epub mobi txt 电子书下载 2025

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Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.

出版者:PORTFOLIO

作者:Norm Brodsky

出品人:

页数:256

译者:

出版时间:2008-11-6

价格:GBP 17.99

装帧:Hardcover

isbn号码:9781591842217

丛书系列:

图书标签:

创业
商业
business
startup
销售
方法论
美国
理财

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Two of Inc. magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations.

People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there’s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it “the knack,” and it has made all the difference to the eight successful start-ups of his career.

Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply “the knack” to their own businesses.

Brodsky and Burlingham offer essential advice such as:

• Follow the numbers—that’s the best way to spot problems before they become life threatening

• Keep focusing on your real goal--it’s amazingly easy to get sidetracked by secondary concerns

• Don’t get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur’s reach.

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这是一本不可多得的好书。这本书是两三个月前读的，很多道理都忘了，但是有一点记忆犹新，就是“不能有业务员心态”“关注毛利润""业绩不是最重要的”，我估计很多sales出身的老板都会犯这些错误，因为很多老板都是业务员出身，其实每个老板本身就是top sales，做sales的时候赚...

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在豆瓣开了一个专栏，主要写投资自我管理方面，欢迎关注：http://read.douban.com/column/93927/ - 定价很重要，要综合考虑成本，使得最后有得赚，一般而言，毛利率要高。否则的话，卖多赔多。而创业初期现金流尤其重要。毛利率重要过销售，在毛利率高的情况下，销售得越多越...

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这本书里解释了太多创业者的误区，所以我选了一些自己感触特别深的，编辑成以下创业者自我测评卷，博各位看官一笑。试题一：你有两个创业者的朋友A和B，A开的公司年销售额1000万元，B开的公司年销售额80万元，当你想借钱的时候，你会认为哪个更富有有余钱借给你呢？ A: 向A...

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在这个时代，财务自由已经成为很多人的向往。　　　　如果要给别人打工还想做到财务自由，除非是做到大企业的金领，基本上是痴人说梦。对于大部分普通人来讲，自我创业是唯一的出路，也就是《穷爸爸、富爸爸》作者说的，脱离EMPLOYEE象限，进入BUSINESS象限和INVESTMENT象...