The Knack 在線電子書 圖書標籤: 創業 商業 business startup 銷售 方法論 美國 理財
發表於2024-05-20
The Knack 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
豆瓣上沒有中文版,找英文版 mark 一下。特彆實在,要想創業,讀一讀很有好處。
評分挺有意思的,作者是個多次創業者,幾條經驗分享蠻有意思,比如要注重毛利率,復購率,避免開創一個新市場因為教育市場非常貴等等,語言也不晦澀,值得一看
評分挺有意思的,作者是個多次創業者,幾條經驗分享蠻有意思,比如要注重毛利率,復購率,避免開創一個新市場因為教育市場非常貴等等,語言也不晦澀,值得一看
評分simple language, big wisdom.
評分挺有意思的,作者是個多次創業者,幾條經驗分享蠻有意思,比如要注重毛利率,復購率,避免開創一個新市場因為教育市場非常貴等等,語言也不晦澀,值得一看
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.
Two of Inc. magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations.
People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there’s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it “the knack,” and it has made all the difference to the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply “the knack” to their own businesses.
Brodsky and Burlingham offer essential advice such as:
• Follow the numbers—that’s the best way to spot problems before they become life threatening
• Keep focusing on your real goal--it’s amazingly easy to get sidetracked by secondary concerns
• Don’t get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur’s reach.
我是抱着去开一个快餐店的心情来读这本书的。并不是为了检验书的对与错,而是真的在筹备开一个快餐店。 因为有了这样的背景,书中很多细节,都特别的具有实际的意义——每一项意见都能成为筹备过程中的不可忽视的提醒。就像复习一次考试,对着参考书查缺补漏一样。...
評分作者Norm Brodsky本身是一名非常出色的创业家,曾亲手从零打造8间公司并随后将其售出,其中CitiStorage公司最高售出价11亿美元。这是本他根据自己职业生涯经历写成的书。相对于地产大亨Trump书的天马行空和骄横,这本书简洁朴实并具有非常高的可操作性。 这本书讲创业,迫使读...
評分在豆瓣开了一个专栏,主要写投资自我管理方面,欢迎关注:http://read.douban.com/column/93927/ - 定价很重要,要综合考虑成本,使得最后有得赚,一般而言,毛利率要高。否则的话,卖多赔多。而创业初期现金流尤其重要。毛利率重要过销售,在毛利率高的情况下,销售得越多越...
評分看完之后才发现我已经标记了“已读”,时间是2011年。当时还是大二的学生。时隔9年了。 当时的自己肯定是没体会的,纯粹的猎奇,被书名吸引了。 全书有一个非常值得关注的点,即毛利比一切都重要。 销售员,很多小老板,甚至企业家,都很关注销售额,因为这决定了自己在做多大...
評分这本书没有忽悠,有很多干货,摘三点: 一、如作者对市场的选择观点: 1.选择一个被检验了100多年的模式 2.从一个老化的市场寻找机会 3.准确的定位 二、作者对招聘销售人员的建议: 1.雇用的是销售员,不是企业家 2.不雇佣业内销售 3.不招应届毕业生 4.不招聘销售明星 ...
The Knack 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024