Advertising Photography

Advertising Photography pdf epub mobi txt 电子书 下载 2025

出版者:Course Technology PTR
作者:Lou Lesko
出品人:
页数:256
译者:
出版时间:2007-10-23
价格:USD 39.99
装帧:Paperback
isbn号码:9781598634068
丛书系列:
图书标签:
  • 摄影 
  • 英文原版 
  • 攝影 
  • 廣告 
  • English 
  • E-version 
  •  
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If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You?ll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences?good and bad?of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants

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我承认,我只读了大标题。

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专业广告摄影及工作指南

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我承认,我只读了大标题。

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我承认,我只读了大标题。

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好照片挺多的

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