PREFACE
ACKNOWLEDGMENTS
lNTRODUCTlON SpeciatEvent Fundraising--ABeginning
　A Few Definitions fo r Fund raising Special Events
　Seven Goals fo r a SuccessfuI SpecialEvent
　Dinne r a Ia Heart：A Creative Special Event
　Who WilI Benefit from This Book?
　How to Use ThiS Book：An Ove rview
　METT Checklist
　ConcIusjon
CHAPTER l The Master EventTimetable(MEm
　The Maste r Event Timetable(METT)
　To Do This Week：The METT in Action
　Master Event Timetable Applied to Dinne r
　a Ia Hea rt
　METT Checklist
　Conclusion
　C HAPTER 2 Choosing the Event
　Do Not Pass Go--Should the O rganization
　Have an Event?
　Key Elements for Executing a Special Event
　Choosing a Special Event
　Five Models for a SpeciaI Event
　Eme rgency Drill
　METT Checklist
　Conclusion
CHAPTER 3 Monetary Goats and Budgets
　Introduction
　Key Elements to Conside r When Putting Togethe r the
　Special Event
　Budget Strategy
　Event Pricing
　Calculating Revenue Sources
　Estimating Attendance：Calculating Minimum
　Revenue
　What Iterns Make Up Gross Revenue?
　Packaging of Premium Tables and Advertisements
　Underwriters and Sponsors
　In—Kind Donations
　Revenue ConsideratiOns for Events in Smalle r
　Communities
　Mastering Revenue and Expense Items
　Putting It All Together
　Computer Sp readsheets and Databases：
　Keeping the Event and the Budget on Track
　Conclusion
　METT Checklist
CHAPTER 4 Recruiting Volunteer Leadership for Your Event
　Fi rst Enlist the Stakehoklers
　Agency Gove rning Board
　Agency Development Committee
　Reverse Netwo rking
　The Event Chai r and Agency Professional
　C0．Chai r ResDons．b…ties
　Who's on First?
　The Cornmunity．Wide Event Cornmittee
　Hono ra ry Chai rpe rsons
　Volunteers and COmmunication
　A Case Statement fo r SpeciaI Events
　METT Checklist
　Conclusion
CHAPTER 5 Networking in the Community
CHAPTER 6 On the Internet:Plan an Enent Online Real Quick!
CHAPTER 7 Marketing
CHAPTER 8 Special Event Administration
CHAPTER 9 The Final Weeks to Event Day
CHAPTER 10 The Big Day:Why Success is in the Details
CHAPTER 11 hank You and Goodbye!
SPECIAL PESOURCES
INDEX
ABOUT THE CD-ROM
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