The Indian Consumer 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Alam Srinivas 作者

译者

2008-7 出版日期

216 页数

211.00元价格

丛书系列

9780470822302 图书编码

The Indian Consumer 在线电子书图书标签: 商业印度

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发表于2024-12-26

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The Indian Consumer 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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A counterintuitive guide that exposes the apocryphal Indian "middle class"

With so many companies scrambling to cash in on the growing Indian middle class, the time is right for a factual look at the consumer class that so many are banking their fortunes on. As foreign firms cue up to tap those markets, many have found the Indian middle class to be largely mythical. This book offers a clear-eyed and honest assessment of India's consumer market to help entrepreneurs and companies develop realistic strategies for doing business in India.

Alam Srinivas (New Delhi, India) is Business Editor of Outlook, an English-language Indian news magazine, and Editor of Outlook Business.

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