Risk Issues and Crisis Management in Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Michael Regester 作者

Kogan Page

譯者

2008-07-28 出版日期

245 頁數

USD 37.50 價格

Paperback

叢書系列

9780749451073 圖書編碼

Risk Issues and Crisis Management in Public Relations 在線電子書圖書標籤: management reputation 1

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發表於2024-07-03

Risk Issues and Crisis Management in Public Relations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Risk Issues and Crisis Management in Public Relations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Risk Issues and Crisis Management in Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Risk Issues and Crisis Management in Public Relations 在線電子書著者簡介

Risk Issues and Crisis Management in Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Risk Issues and Crisis Management in Public Relations 在線電子書圖書描述

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of "Risk Issues and Crisis Management in Public Relations" has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

Risk Issues and Crisis Management in Public Relations 在線電子書下載 mobi epub pdf txt 在線電子書下載

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