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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum′s mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e–marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum′s offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing′s value Achieve financial stability Develop a consumer–centered museum
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感覺就是整個抄瞭科特勒的營銷準則架構，結果一看真是科特勒一傢子編的，除瞭湊reference沒什麼用處瞭
评分感覺就是整個抄瞭科特勒的營銷準則架構，結果一看真是科特勒一傢子編的，除瞭湊reference沒什麼用處瞭
评分感覺就是整個抄瞭科特勒的營銷準則架構，結果一看真是科特勒一傢子編的，除瞭湊reference沒什麼用處瞭
评分實在太給力太有用，此書整體結構和分析給瞭我寫相似論文的最佳範本
评分感覺就是整個抄瞭科特勒的營銷準則架構，結果一看真是科特勒一傢子編的，除瞭湊reference沒什麼用處瞭
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